JOSIAH UPSHAW
OWNER/LUTHIER AND ELECTRONICS TECH
Josiah Upshaw attended Roberto-Venn school of Luthiery in the spring of 2009 where he built his first two guitars. Upon graduation, he was offered a teaching position at the school starting with the Fall 2009 class. While he was teaching, he began designing and building his own models of electric guitars and amplifiers. In the summer of 2016, after 7 years, Josiah left his position at Roberto-Venn. At that time, he started creating his own guitars under the brand Brother Coyote, a nickname that was given to him by his older brother, Jesse.
The main objective of Brother Coyote is to create premier musical tools that are obtainable for the discerning musician. With intentional simplicity, our design inspiration springs from Southwest tradition and imported guitars from the 60’s and 70’s. With an intense focus on the details, we create each individual instrument to be not only aesthetically beautiful, but sonically unique. Material management is a high priority for us. We embrace the natural look and qualities of wood and are constantly searching for alternative materials to incorporate into our products. Our heartfelt desire is to create one-of-a-kind instruments that utilize every inch of material possible, so the smallest environmental footprint will be left while the loudest musical statement will be made.